The lines have been drawn in the sand and consumer brands and their pr teams better sit up and take notice. For years affluent African-American moms have been crying foul regarding campaigns that show them as loud, brash, cold, and bossy. Until…

Once an organization has tackled the ‘what’ and the ‘why’ of public relations, it is common to have the ‘ah-ha’ moment where an organization identifies that they, in some capacity, need to incorporate a PR campaign into their business plan. If the…

“Well, I guess it’s time for my root canal.” That was the most memorable thing that Ed would say to me all day. Ed (not his real name) was the number-two executive at a major U.S. financial firm, and first in line…

Used for communicating directly with consumers, press releases have become effective marketing tools that can be found throughout the Internet on websites, search engine listings or in emails. In the past, the press release has been strictly used to communicate between public…

“Build your reputation by helping other people build theirs.” – Anthony J. D’Angelo If you were going to run a marathon, you wouldn’t do it with a knapsack full of rocks on your back, right? Yet many businesses are saddled with names…

Time and again I’ve run into entrepreneurs who are avidly seeking representation for publicity. These savvy entrepreneurs realize that exposure to the masses is a necessity for success in business but have convinced themselves that they require the services of a skilled…

The Cambridge Dictionary definition of Public Relations defines PR as being “the activity of keeping good relationships between an organisation and the people outside it.” Public Relations is a concept that has been around for decades. Often associated with politics, PR has…

Want cheap, often free publicity? Write a press release! A press release should have information worth getting out to the public, but let’s not kid ourselves – a press release is basically an elaborate advertisement for your business camouflaged as news. It…

You can write a perfect press release in 4 simple steps: 1. The TITLE 2. The CONTACT INFO block 3. The BODY 4. The “ABOUT” footer NOTE 1: The old stalwart LEAD-IN “FOR IMMEDIATE RELEASE” is falling out of favor rapidly. Some…

You spend 8 hours a day or more healing people. You perform miracles regularly in your practice. You heal without drugs and surgery. How many people are you telling about your day? This subject is the subject of PR. Public relations. This…